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Tracy Certo
Phone: (412) 563-7173
Fax: (412) 563-7231
Email: tcerto@adelphia.net
“Tracy has written, photographed
and supervised the nuts-to-bolts production of dozens of newsletters
for us, many of which won awards. She excels at taking technical
and complicated information and creating copy that is easily
understandable and beautifully written.”
Robert Nelkin,
Director of Policy Initiatives,
Office of Child Development at the University of Pittsburgh |
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Tracy Certo is editor of the weekly e-magazine, Pop City, and award-winning writer of magazine articles, newsletters, and speeches. She writes on topics ranging from architecture and sustainability to health and travel. Since 2000, she has been the editor of Columns Magazine, a monthly publication for AIA (American Institute of Architects) Pittsburgh. In addition she has written frequently for the Heinz Endowments' h magazine, the Office of Child Development at the University of Pittsburgh and Highmark Blue Cross Blue Shield in their preventive health division. She has also written for Citibank, PNC, National Bureau of Economic Research Digest, Carnegie Mellon University and National City Bank among others.
In addition to her writing talent, Tracy has strong photography, marketing,
advertising and public relations skills. Prior to 1993
when she started her full-time writing business, she was
a top salesperson in local and national markets in Pittsburgh
and Los Angeles and worked as a copywriter then account executive
in a Pittsburgh advertising/public relations agency.
Whatever your communication needs, she can produce marketing
pieces and publications that deliver the message in a clear
and compelling way to get desired results. And she can help
you develop a short or long-term marketing strategy or public
relations campaign.
Writing sample:
On Skydiving:
"Up here the sky is the color of a pearl, inconceivably vast and achingly beautiful, full of light and luster. For 20 short seconds I revel in this, feeling so alive and free and wide open in possibility that it feels like nothing can touch me.
Then of course something does: a snap of the chute and a sudden tug upward. My legs fly out in front of me, just as they said they would, and it is suddenly, miraculously silent.
Bursting with equal parts joy and relief, I yell and halter-dance wildly in mid-air. My hero, Jim, makes a tolerant dance partner as well. We float earthward, and it is as peaceful as the freefall was thrilling. As he tugs on levers to direct us down, I concentrate on the sensation and the scenery. No landscape ever looked so sweet.
Minutes later, the ground slowly rises up to greet us and then Jim is telling me, “Legs straight out” as he swoops to a perfect landing and we slide, triumphant, on the slick grass as if it was home plate. The canopy collapses silently, with a final puff and tug, behind us."
Click here to read full article (PDF).
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